Babies & Beyond is a postpartum doula practice supporting new families in their own homes. They needed a site that could carry a fairly wide range of services and, more awkwardly, two separate regions without making a visitor feel like they had landed in the wrong place.
What I built
- Separate service and doula pages for the Raleigh, NC and Columbia, SC regions
- Service pages covering postpartum care, overnight support, sleep learning, feeding consults, and nanny placement
- Consultation booking flow with "Book a Consultation" calls to action throughout
- Dedicated testimonials page collecting client reviews in one place
- Careers page for recruiting doulas
- Certification and partnership badges shown alongside the founder bio
The two regions were the whole puzzle. Rather than duplicate the site, the navigation branches by location only where it actually matters, so shared pages stay shared and nobody maintains the same content twice.